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August 02, 2006

Earworm Assault Devices


Weapons of Mass Distraction

The Earworm Assault Devices (EAD), by fur, are a set of weapons for the propagation of highly infectious sound or music (earworms).

Prologue: Sound is unavoidable (the ear can't be shut like the eye) and evolutionary hardwired into our cognition apparatus, it can reach into the subconscious and arouse emotions. A well made sound can get stuck in the head of the hearer and loop for a varying time span. The infected person oftentimes repeats the sound involuntarily by singing, humming or whistling, eventually spreading the earworm like a virus. Messages can be modulated onto earworms like radiowaves on a carrier frequency, as a result earworms can be used to distribute messages or manipulate the individual. This fact is recognized and commercially exploited in various fields of modern life - like pop music, cellphone ringtones, audiobranding or elevator music to name a few.
Global brands are using huge budgets to propagate their earworms by means of multiple costly channels, the respectable citizen remains defence- and powerless. Until now:

The Earworm Assault Devices (EAD) enable individuals or small groups to distribute their own earworms. Small pieces of highly infectious sound or music can be recorded onto the devices and fired at single or multiple persons, eventually spreading your message out into the world. They come in different shapes and sizes and are affordable for small budgets. The EWGL-1 [Earworm Grenade Launcher v.1] is one of several models currently available:


Technically the most advanced development within the Earworm Farm program. This caterpillar-driven tank is extremely agile and can be stopped by almost nothing. It is equipped with an on-board camera and a grenade launcher with a range of approx. 3 meters. The grenade is loaded before deployment (max. earworm duration 12 seconds) and the vehicle can be guided into the target area by remote control. The camera signal is radio-transmitted and gives the vehicle an extraordinary broad reach. Upon arrival at the target site the grenade is launched by pressing a button on the remote control and the earworm is triggered and looped on impact.

The EAD were developed under the umbrella of the Earworm Farm Project for the CyNetArt Dresden with generous support by the Ministry of Science and Arts, Saxony. See also: Roman Kirschner's EarwormCollider for the creation of earworms. Related Stuff: Photos of the presentation during CyNetArt 05 :: The_Earworm_Farm_Project.pdf [via Pixelsumo]

Posted by jo at August 2, 2006 05:24 PM