May 09, 2006
toy game doodle
social collaborations as play
The Benetton Interactive Department Research Centre, FABRICA, recently developed Benettonplay, an online game site exploring play as a form of expression and communication. "We believe that putting people into new kinds of creative and playful relationships with each other is itself an important statement."
Play is now a central part of our cultural life. Interactive gaming has grown into an enormous global media industry. Playing together on computer or console is one of the key ways we know ourselves and each other. We believe that play is too important to be left to shoot 'em ups and driving sims. We believe that the meaning of a game is not what it says directly, but in how it helps players find new ways to be together and to speak to each other.
Posted by michelle at May 9, 2006 02:20 AM
