August 21, 2005
The Ministry of Reshelving
Secretly Reshelving 1,984 Copies of 1984
Last week, Danah Boyd blogged about the Reshelving Project. In today's Boston Globe, the project was reviewed in The Ministry of Reshelving by Joshua Glenn.
"EARLIER THIS SUMMER, Jane McGonigal and three dinner companions were chatting about doublespeak, censorship, and surveillance when someone idly commented that George Orwell's dystopian novel ''1984" should be reclassified as Non-Fiction, or even filed under Current Events. ''Five seconds later, I said, 'Wait--we could actually do that,"' recounts McGonigal. So last Monday she took the lead in launching the Ministry of Reshelving project, an ambitious, opt-in performance piece whose goal it is to secretly reshelve 1,984 copies of Orwell's book in bookstores in all 50 states.
Though such an undertaking sounds daunting, it's child's play for McGonigal, a doctoral candidate in performance studies at UC-Berkeley who earns a living working as a designer and ''puppetmaster" for 42 Entertainment, an Emeryville, Calif.-based outfit that creates elaborate ''alternate reality games"--played by thousands via chatroom, cell phone, e-mail, even billboards and want ads--in order to drum up excitement for various new products.
But McGonigal's true passion, she said via e-mail from San Francisco, is ''making games that give people a platform for changing social norms and public policy." As of this writing, she reports, some 55 ''ministers"--from California, New York, Idaho, Kentucky, Wisconsin, North Carolina, and a half dozen other states--have relocated over 100 copies of ''1984." Evidence of these hijinks is being posted around the clock to the photo-sharing website Flickr (flickr.com/groups/reshelving).
Is Boston behind the curve? By no means! On Thursday morning, McGonigal said, a Bostonian ''minister" informed her that a copy of ''1984" had just been moved from the Fiction section of the Borders in Downtown Crossing to the Political Science section, where it was reshelved next to a book titled ''Inside the Mind of Bush."
How to Serve the Ministry of Reshelving
1. Select a local bookstore to carry out your reshelving activities.
2. Download and print "This book has been relocated by the Ministry of Reshelving" bookmarks and "All copies of 1984 have been relocated" notecards to take with you to the bookstore. Or make your own. We recommend bringing a notecard and 5-10 bookmarks to each store.
3. Go to the bookstore and locate its copies of George Orwell's 1984. Unless the Ministry of Reshelving has already visited this bookstore, it is probably currently incorrectly classified as "Fiction" or "Literature."
4. Discreetly move all copies of 1984 to a more suitable section, such as "Current Events", "Politics", "History", "True Crime", or "New Non-Fiction."
5. Insert a Ministry of Reshelving bookmark into each copy of any book you have moved. Leave a notecard in the empty space the books once occupied.
6. If you spot other incorrectly classified books, feel free to relocate them.
7. Please report all reshelving efforts to the Ministry. Email your store name, location, # of 1984 copies reshelved, and any other reshelving activities conducted, to reshelving @ avantgame.com. Photos of your mission can be uploaded to Flickr, tagged as "reshelving", and submitted to the Ministry of Reshelving group.
Posted by jo at August 21, 2005 12:09 PM
