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July 26, 2005

The Underbelt


The Stay Slim "Tug"

The Underbelt--by Cristina Bilsland--is a piece of underwear. This self-operated constricting device provides a physical reminder of satiety whenever required. As soon as a button is pressed, the belt pulls itself inwards, giving the wearer a brief "tug" around the waist to give the body a physical reminder of satiety. It then releases to a comfortable fitted position. This piece challenges our awareness of guilt towards gluttony through physical constriction. Science has proven that tightness around the waist plays a major role in our behaviour towards food consumption. Ironically, clothing manufacturers continue to silently and gradually increase actual fitting dimensions whilst continuing to use existing size labels. This piece raises the question whether we are subliminally buying into this self-delusion. It also aims to question how far we are prepared to go in our indulgent quick-fix culture. [for entire "Fat" post see we-make-money-not]

Posted by jo at July 26, 2005 07:05 AM