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June 10, 2005

Yellow Arrow


Pointing to the Hidden Stories of the City

"The project Yellow Arrow lets you discover hidden layers of your city and place your own stories in the urban landscape. The project uses text messaging (SMS) as a way to link personal messages to certain locations, which mean something special to someone. You point the attention to the spot by placing a yellow arrow sticker with a unique code, thus making it possible for others to receive the story. Thomas Petersen asked the Yellow Arrow organization a few questions about the project, now that the project is being launched in Denmark. [Get your arrows at the website. Also, sign up for an invitation to the launch party at a secret location, Saturday June 11th at 8 pm!.]" Read interview.

Posted by jo at June 10, 2005 08:36 AM