« The (New) Familiar Stranger | Main | The Pong Dress »

August 24, 2006

Improv Everywhere


Operation Best Buy

Improv Everywhere is a group of agents (pranksters) based in NYC who organize missions (happenings) in public space. Their intent is to bring excitement to otherwise unexciting locales and give strangers a story they can tell for the rest of their lives. One of the group's latest missions took place in a Best Buy shop and was carried out by more than 80 agents.

The group met at a Best Buy shop all wearing blue polo shirts - almost identical to the store's uniform - where after they entered the shop and began circulating. They did not claim to work at the shop, however when a customer mistook them for an employee, they did their best to help out...Extensive documentation is available online. [blogged by Sebastian Campion on Guerrilla Innovation]

Check out Cell Phone Symphony, Suicide Jumper, and lots of their other missions.

Posted by jo at August 24, 2006 12:30 PM