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October 25, 2005

The Starbucks Challenge


Join the Fair Trade Challenge

Regardless of politics, most of us agree on one thing: If a company makes a promise, it should stick to it. According to its own policy (PDF), Starbucks will make fair trade coffee for you, any day of the week, in the 23 countries it is licensed to including: Australia, Austria, Canada, China, Germany, Hong Kong, Japan, Korea, Malaysia, New Zealand, the Philippines, Spain, Switzerland, Taiwan, Thailand, the U.K. and the U.S.

But just how easy is it to get a fair trade coffee in a Starbucks in one of those countries? We aim to find out. Join the challenge: 1) Simply visit your local Starbucks and ask: "Could I get a cup of fair trade coffee?" 2) Tell us what happened next. Was it hard or easy to get a cup? You can see our first posts here. BLOGGERS: simply blog about what happened and tag it with "starbuckschallenge" (all one word) on del.icio.us (put the Starbucks location in the "extended" description). We'll pull all articles into a feed and run that on our site - you can run the feed too, of course, if you'd like. ALSO help us get feedback by telling people about this challenge on your blogs. Read more about The Starbucks Challenge.

Posted by jo at October 25, 2005 01:19 PM