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July 25, 2005

Information Rain


It's Quite Natural...

"Researchers are working on "information rain", taking advertisements to the realm of mock meteorology. A projector on a tall tripod shows images of raindrops hitting the ground and making ripples, in hopes that people will enter the "rainy" area and hold out their palms.

A camera tracks the entrants' movements and sends the data to connected computers. Then the projector shoots out a round-shaped advertisement -- which can post words such as "SALE" -- right onto their hands. NTT Cyber Solution Laboratories, run by telecom giant Nippon Telegraph and Telephone (NTT) in the port city of Yokosuka south of Tokyo, believes the "rain" can be a perfect draw for customers.

"It's quite natural that you hold out your palm when it starts raining," said Yoko Ishii, a chief researcher in the human interaction project." Continue >> [via]

Posted by jo at July 25, 2005 10:52 AM