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August 10, 2004

mobile hawker


mobile hawker

If you are unfamiliar with South African slang, you won't know that a hawker is a street seller - one who might approach your car, or have a table on the side of the road.
With South Africa's high unemployment rate, and pay-as-you-go mobile phone non-contracts, both hawkers and ring tones have become completely pervasive on the streets.
marcus neustetter brings these two cultures together, by selling his cell phone art (geared for the cheapest model mobile in SA) for the cost of an SMS. Similar to the physical hawkers, he has also taken to the streets with his goods; shown here are ads for his immediate access art in downtown Johannesburg. These pics are not only regularly downloaded, but often fowarded to friends, and used as the background image on main screens.

Posted by at August 10, 2004 05:11 AM