July 09, 2007
"Leah DeVun: You were an early advocate of crowdsourcing in the area of fine art. How did you first get involved in crowdsourcing?
Andrea Grover: Part of my interest in this is related to creating non-commodity-based artwork. I have a lot of personal affection for work from the mid-1960s and early 1970s, happenings and actions such as Gordon Matta-Clark’s Food in New York, which was in a sense a crowdsourced work -- an artist-run establishment where everything, from the cooking to the eating, was a part of the artwork. I also have a lot of fondness for early video collectives like Top Value Television, Videofreex, and Raindance. Video cameras and editing equipment were so cost-prohibitive that the only way to make a work was to do it collectively. So my interests in what’s happening now are to some extent born out of the socially-driven, collaborative works from that period. I first found the term “crowdsourcing” in Jeff Howe’s article in Wired in 2006. I think it gave people language to talk about something that they were seeing but didn’t really have a word for. I think one of the original terms people were using was “relational art” – in other words, crowdsourcing is a new term to describe something that already existed before the term was in common use, but the word gave people something to organize around, and it gave some shape to newer trends." Read the full interview here.
Posted by jo at July 9, 2007 07:49 PM