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March 30, 2007

Lev Manovich


Deep Remixability

"During the heyday of debates on post-modern, at least one critic in America noticed the connection between post-modern pastiche and computerization. In his book After the Great Divide (1986), Andreas Huyssen writes: "All modern and avantgardist techniques, forms and images are now stored for instant recall in the computerized memory banks of our culture. But the same memory also stores all of pre-modernist art as well as the genres, codes, and image worlds of popular cultures and modern mass culture." [1] His analysis is accurate - except that these "computerized memory banks" did not really became commonplace for another fifteen years. Only when the Web absorbed enough of the media archives it became this universal cultural memory bank accessible to all cultural producers. But even for the professionals, the ability to easily integrate multiple media sources within the same project - multiple layers of video, scanned still images, animation, graphics, and typography - only came towards the end of the 1990s..." From Deep Remixability by Lev Manovich, Piet Swart Institute, 2005/06.

Posted by jo at March 30, 2007 03:44 PM