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December 18, 2006



Art in the Age of Virtual Reproduction

Forget the institutions of yesterday, the Guggenheims and Tates, the Kunsthalle and Venice Biennale. In the internet age, with the creative expressive technologies of Web 2.0, and the naming of lonelygirl15 as Time’s Person of the Year, surely we have arrived at Joseph Beuys’ future fantasy when he prophesied that ‘everyone is an artist’.

In a new spirit of ‘Everyone is an Artist’, we are pleased to announce the launch of TOP 8 GALLERY – the art gallery for a new mixed reality world. MySpace is currently the most populous online community in the world. Originally associated with Music, MySpace has recently expanded its media ecology to include Film, Videos, and Comedy. Yet there is still no category for ‘Artist’. In MySpace, ‘artist’ only refers to a music artist. Top 8 Gallery seeks to redress this radical omission.

In acknowledgment of the millions of individuals making art (and here we are very expansive in our conception of art) here in MySpace, Top 8 Gallery has arisen to bring to the MySpace Public a new breed of artist and art. Our Gallery endorses ‘Art in the Age of Virtual Reproduction’.

Top 8 Gallery only features artists with a MySpace presence. Artists are chosen on the basis of their work represented in MySpace. Top 8 Gallery is a new media curatorial experiment. Members of the MySpace Public are chosen to curate Top 8 Gallery Exhibitions. Each exhibition features 8 artists via 8 separate MySpace Accounts that are displayed in the master Top 8 Gallery Profile. Exhibitions change on a monthly basis. MySpacers are invited to propose curated exhibitions entirely based on your favorite Top 8 MySpace artists.

We hope you enjoy the inaugural selection of artists carefully selected for the launch of Top 8 Gallery.

Posted by jo at December 18, 2006 04:45 PM