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November 03, 2006

Mizuko Ito on

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Amateur Cultural Production in the New Networked Age

Mimi Ito’s talk is entitled "Amateur Cultural Production in the New Networked Age." She is a cultural anthropologist who studies new media use, particularly among young people in Japan and the US. She is currently co-leading a multi-year project on Digital Kids and Informal Learning, with support from the MacArthur Foundation. As part of this project she is conducting case studies of anime fandoms in Japan and the English-speaking online world. She is a Senior Fellow at the Annenberg Center for Communication.

As part of last year's Networked Publics program at the Annenberg Center, Ito and her research colleagues have been examining the changing relationship between cultural production and consumption. They have looked at the ways that many-to-many distribution, peer-to-peer social organization, and the availability of low-cost digital authoring tools have lowered thresholds to cultural production "manifest in public culture as increased visibility and mobilization of those actors traditionally associated with cultural consumption." They see three domains "growing in salience with the turn toward networked public culture: 1) amateur and non-market production, 2) networked collectivities for producing and sharing culture, 3) niche and special-interest groups, and 4) aesthetics of parody, remix, and appropriation." More >> [posted by Howard Rheingold on DIY Media Weblog]

Posted by jo at November 3, 2006 05:27 PM

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