September 14, 2005

**// Code_UP


Interrogating the Role of Code on the Construction of Sense

**// Code_UP--by Giselle Beiguelman--is a project about digital image that interrogates the role of code on the construction of sense. We work here, in dialogue with “Blow up” (1966), by Michelangelo Antonioni, one of the most profound discussions ever made about nature and the place of image and about the ways in which we deal with the visible and the invisible.

In **// Code_UP, the public photographs themselves with cell phones and sends their images by bluetooth to the big screen. The images are manipulated by a specially developed for the program and transform into mobile interactive matrixes. The project entered Life Goes Mobile, in September, in its first stage. In October, another version has been released at ZKM (in Germany) at the Algorithmic Revolution exhibition which marks the opening of the most important museum and art and media center of the world. And in December, it participated on FILE in São Paulo and in February, participated on the share.it, in Torino in Italy. An updated and unpublished version will be presented in Rio de Janeiro on Prog:ME, from July 19th to September 20th.

Giselle Beiguelman is the author of the award winning O Livro depois do Livro (1999) and egoscópio (2002). Develops works envolving mobile communication dispositives since 2001, when she created Wop Art, complimented by national and international press, including The Guardian (England) and Neural (Italy), and art that envolves public access and electronic panels such as via internet, SMS and MMS, like Leste o Leste? Egoscópio (2002) , reported by the New York Times, Poétrica (2003) and esc for escape (2004). Her work appears in important anthologies and work references devoted to online digital arts like the Yale University Library Research Guide for Mass Media and Information Arts: Intersections of Art, Science, and Technology (S. Wilson, MIT Press, 2001). Participates of major events on the area, in museums and new media centers like ZKM, Fundación Telefonica, Smart Project Space and MECAD amongst other congresses and international symposiums. She teaches at postgraduation in Comunicação e Semiótica at PUC-SP, is editor of the new world section of the electronic magazine Trópico, colaboration with Leonardo Electronic Alaman, Iowa Web Review and Cybertext and is responsible for the project site Arte/Cidade, coordinated by Nelson Brissac. She was the only brasilian listed in the selection The 50 Best, performed by international/media/art/award 2003, promoted by ZKM, for the project Paisagem0, developed by invitation of SESC in partnership with Marcus Bastos and Rafael Marchetti.

Posted by jo at September 14, 2005 09:38 AM