August 04, 2005
Sending and Receiving
The matrix...net of all nets
"...Indeed, radio — and therefore the beginning of all electronic mass media — is invented by receivers, not by broadcasters. One might modify Duchamp's famous quote that the onlookers make the pictures: "Ce sont les récepteurs, qui font les médias." And even though today it seems as if the broadcasters alone possessed all power over the mass media, there is an almost anarchical criterion, on which all is based and in which the power of the receivers has been preserved: In TV ratings are everything.
How could the power of the receivers be great enough to turn the entire media machine upside down and change it from a strategic into a distributive system? What fascination initiated all that constitutes our present-day electronicized worldview?..." From Sending and Receiving by Dieter Daniels, tout-fait, issue 2. [via]
Posted by jo at August 4, 2005 12:06 PM
