July 05, 2005
Targeting the 'Art' Around Every Corner
Yellow Arrow Stickers Make a Personal Point About a Public Space
"...Launched last summer by Counts Media, a New York-based arts and gaming company, the Yellow Arrow Project is a kind of geographical blogging. Adherents have been placing the palm-size stickers -- each with a unique code -- on street signs, city monuments, store windows, abandoned buildings -- anywhere, really, that observers encounter what they deem to be "art." Then, using a cell phone, they send a brief text message -- which could be an interesting historical fact, a restaurant review or just some goofy poetry -- to Yellow Arrow. People who come across an arrow can call the Yellow Arrow phone number, punch in the sticker's code and receive that message." Continue reading Targeting the 'Art' Around Every Corner by Tommy Nguyen, Washington Post, Saturday, July 2, 2005; Page C01. [via smartmobs]
Posted by jo at July 5, 2005 07:52 AM
