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March 20, 2005

Passion Film: The Message


How Your Creativity Sells Airline Tickets

"SN Brussels Airlines has launched a viral campaign that effectively combines movie, web and interaction. The campaign, which is called Passion Film, allows you to integrate your own personal text message into a movie ad and thus, to twist its plot.

In the ad, you see SN airline service personnel receive an important phone call from one of its passengers (the call is from the you). Unfortunately, the passenger has already boarded and the plane is on the runway about to take off. However, with a bit of imagination and bird-like group organization, the friendly personnel manages to get your message through to crew and passengers." [blogged on Guerilla-Innovation]

Posted by jo at March 20, 2005 03:06 PM