February 14, 2005
spam on your mobile
It's not just inevitable; it's here already. A survey was released this week, Carlo Longino writes in TheFeature "indicating that 80 percent of mobile users have received spam to their handsets -- not that that's any surprise, but the results may be a wake-up call for mobile operators. Respondents said their most likely response to mobile spam would be to change carriers, and that receiving mobile spam hurts their perception of the carrier and its brand. For carriers that don't act decisively to stop spam -- and help marketers understand that just because it's a mobile message doesn't mean it can't be spam -- the outcome looks bleak.
Of course, as new mobile technologies emerge, what is and what isn't considered spam changes, too. Geotagging isn't a new concept, but Siemens is pitching a new iteration of it, explicitly suggesting it could be used for advertising purposes. The company says users would be able to shut off the service, but what happens when users turn off for good? The dilemma highlights the need for tools to help cut through the inevitable clutter, even before the service gets off the ground."
Posted by newradio at February 14, 2005 09:07 AM
