February 07, 2005
THE INTERNATIONAL DATABASE OF CORPORATE COMMANDS
An Imperative Call
The Institute for Infinitely Small Things announced its new research initiative today, THE INTERNATIONAL DATABASE OF CORPORATE COMMANDS (IDCC). This research database is open to submissions of corporate commands from researchers around the world. A Corporate Command is an instruction work, a call to action in the form of an imperative: "Just Do It"; "Turn on the Future"; "Live without Limits"; "Tap into great taste"; "Think different"; "Ride the light"; "Live Like You Mean It."
It is the hypothesis of the Institute for Infinitely Small Things that these commands, largely and consciously ignored by a public over-saturated with advertisements, function at the scale of the infinitely small. Tiny events that do not disturb ones consciousness or disrupt ones identity as "free" agents, these commands seep under the surface of the individual and lay claim to the territory of the Deleuzian Virtual. Desire, memory, and future potentiality become territories for conquest and tactics for social and political control.
By compiling, tabulating, concretizing and enacting these commands in the International Database of Corporate Commands (IDCC), the Institute for Infinitely Small Things seeks to better understand the mechanisms behind this deployment of power and its larger cultural ramifications.
EVENTS & EXPEDITIONS: The Institute for Infinitely Small Things will be using the IDCC to lead a series of public expeditions during the 2005 Boston Cyberarts Festival in April-May. The Institute's temporary laboratory will be situated at Space 200 at 200 State Street in Fanueil Hall. Please check the website for exact times and locations of expeditions.
PARTNERSHIPS: The Institute welcomes requests for Research Partnerships from institutions and individuals engaging with similar questions. The IDCC is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.0 license. We are interested in publishing, syndicating or linking to any research that is relevant to our mission.
ABOUT THE INSTITUTE FOR INFINITELY SMALL THINGS
The Institute for Infinitely Small Things is a research organization dedicated to the creation, collection and documentation of all of the infinitely small things in the world, past, present and future. The Institute's research projects are concerned with creating a critical cartography through which to explore notions of political power, social controls, collective agency and human freedom.
Contact: The Institute for Infinitely Small Things
info @ infinitelysmallthings.net
617-501-2441
Posted by jo at February 7, 2005 09:46 AM
