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January 24, 2005

true look

shop.gif

networked performance

Isabelle Jenniches true looks takes over a store's webcam system, intended as a marketing ploy for online clients to check out their collection of smart Italian furniture. The artist's friends and colleagues -dancer, cook, choir member -are sent into the furniture store located in SoHo (NYC) as covert protagonists. Mingling with the clients, shop assistants and teamsters they are instructed to initiate subtle dramatic occurrences amidst the beds and sofas. Everyday patterns of consumer behavior are being poached, subverted into micro-dramatic moments which are followed and captured using the store's robotic webcam system. A selection of these images distills the routines and surprises of daily life in the shop into a series of episodes -part photo novella, part documentary -with text by theatermaker Richard Foreman.

Posted by michelle at January 24, 2005 07:09 PM

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