January 14, 2005
800-178968
...I'll Call You
800-178968--by Luca Bertini--was a toll-free number that attempted to establish an obsessive and addictive relationship with individuals. It called people back, even after a few weeks, and pleaded with them to come back.
800-178968 was invasive, insinuating itself into the homes and mobile phones of people, violating their privacy, and becoming part of their daily lives. The advertisements for it--which began three months before the start of the service--were hidden among information channels (by adopting their language, codes and instruments), thus were able to reach an unaware, vulnerable audience. The project ended on July 2003 with over 10.000 people contacted. [via Rhizome]
Posted by jo at January 14, 2005 09:30 AM
