The digital market has more options than a physical store, but consumers have shown that they want convenience and good prices, this is why they’re always in the lookout for lowe’s coupons.

Still, e-commerce has shown a “modest growth” of 13.4 percent year-over-year in the U.S. overall, according to the market research firm, with retailers like Amazon.com Inc. and Best Buy Co. gaining a lot of market share.
But the growth remains moderate, and Hickey said it would be difficult for the market to double in the next four years if it does not see significant further innovation.
The second part of the survey, which covered e-commerce’s growth in each of the country’s 50 biggest metro areas, found that the industry continues to lead metro areas’ e-commerce businesses.
E-commerce companies have made tremendous strides in the past year, but some consumers are still hesitant to buy online or don’t want to risk a trip to a brick-and-mortar store to buy something online. One of the biggest reasons customers aren’t shopping online is the cost, the report found, which makes it harder for retailers to compete in the online space. “Online shopping has made online shopping an accessible option, but a lot of them don’t know how to use it because they have never done it before,” said Hickey. The survey found that 37 per cent of consumers didn’t buy online because of cost, while 16 per cent bought online because they hadn’t found a store with what they were looking for.
Another 15 per cent found a product they loved at a lower price online. The report found that the majority of people who didn’t shop online did so because they felt the quality of products and services at brick-and-mortar stores was too low. Hickey said retailers had to step up their marketing campaigns and “we do need to do a lot better job at reaching out to younger consumers.