Turbulence Commission: Psychographics: Consumer Survey by Dane Watkins: Corporations use state of the art technology to examine every aspect of your lifestyle and generate a unique psychological and demographic consumer profile. There are three archetypes of consumerism: “Basic Consumer — Merchandiser”; “Average Consumer — Passive Spectator”; and “Advanced Consumer — Networker”. “Psychographics” is an online survey that helps you to evaluate your consumer status. Take the survey and discover your archetype!

Psychographics: Consumer Survey is a 2014 commission of New Radio and Performing Arts, Inc. for its Turbulence website. It was funded by the National Endowment for the Arts.

BIOGRAPHY

Dane Watkins’ (aka eatmydata) research-based, context-responsive practice examines how conventional drawing and animation techniques can be developed and shown in digital environments, such as the web, computer-driven installation, and mobile devices. In the past few years Watkins has developed an extensive body of drawings, animations and interactive surveys that reveal audience motivations through experimentation with transactional media. Currently, he is lead artist on the “Whose Data?” project at Knowle West Media Centre, UK. The project, in partnership with Western Power and Siemens, investigates how local communities can make the most of their personal data.

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