Text by Brad Troemel, Artie Vierkant, Ben Vickers, Brad Troemel & Artie Vierkant, Ben Vickers & Artie Vierkant :: Strikethroughs signify disagreement; Underlines signify agreement :: concept by Brad Troemel:

Facebook is the platform on which our generation negotiates its artists’ respective brands and the tenuous connections between them. Facebook is tactically governed by a kind of silent populism – the subtle linking of identities through ‘Likes’, ‘Shares’, and brief but favorable commentary. Silence, in this case, is fitting because the formation of social ties is a gradual process on the part of the Facebook viewer, who accumulates an understanding of which artists are in lockstep with whoever else through incremental calculations based on memory, viewership, and discussion. The murky edges of who is in what clique form over time and are highly permeable. This is unlike the directly communicative methods of OWS, for instance, where the decisions and allegiances of a group are established directly and necessitate the simultaneous participation of all in a single moment. Continue here.